18 advertising campaigns that were recognized as the best in 2017
Every day, advertising agencies around the world work tirelessly to sell us various products, promote projects, advance ideas, or inspire us to take action. Marketers study ways to influence our minds and emotions, trying to find the right approach using various tools and to uncover the keys to people’s hearts. The authoritative publication Digital Synopsis has released a list of those who were most successful in doing this last year. Among the winners are both captivating social campaigns and luxurious commercial advertisements.
India: Social Advertising Campaigns by World for All and McCann Worldgroup – “There’s Always Space for a Pet”.
LEGO: “Build Your Future Together”.
JBL Headphones Block Out External Noise.
The German newspaper Der Tagesspiegel.
Penguin audiobooks: "Your ear is a whole stage!".
Play-Doh modeling clay. "In the world of Play-Doh, to the question ‘Is it possible to survive having one’s head transplanted?’ the answer is: ‘Yes’."
Audi off-road vehicle: "Break free from your constraints."
Caribe Coffee: “Don’t Fall Asleep”.
Social media advertising for Angel Bins, encouraging people to donate shoes.
Pedigree: «Hello, Dog!».
Opel: «No matter how heavy the load».
Visa Travel Insurance: “Traveling is almost like playing the lottery.”
Alfaguara audiobooks.
Environmental organization Global 2000: “Just Save the Ice.”
Bookstore Kinokuniya: “Nighttime Stories.”
Newsweek magazine: “Sometimes You Need to Wait a Week.”
Amnesty International, an international human rights organization: “You can turn everything off. But they cannot.”
The Brazilian magazine Forbes published an ad focusing on gender differences in wage payments. What would be the situations of these female billionaires?
Marsia Zuckerberg has a 21% lower income
Bill Gates has a 21% lower income
Carla Slim has a 17% lower income
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