The History of the Angry Birds Brand3 photos

The Angry Birds game was created by the Finnish video game developer Rovio. Ironically, although the whole world came to know the game, few people are aware of the name of its creator. It is the name Angry Birds that has become a globally renowned brand.

The essence of the game is simple: a group of angry birds tries to stop a bunch of nasty green pigs from stealing their eggs. To do this, they use slingshots to launch birds at the pigs, which try every means possible to defend themselves by building clever shelters. The development of Angry Birds began in 2009, and the total cost of production, not including additional content, was estimated at hundreds of thousands of dollars. Once it appeared on the App Store, Angry Birds quickly became a top seller, with the free version being downloaded over 11 million times and the paid expanded version more than 7 million times. The game was originally designed for the iPhone and iPod Touch, but it soon became closely associated with Apple devices. Later versions were released for Android, Symbian, and Web OS.

Angry Birds became one of the first games specifically developed for touchscreens, and its success was largely due to the increasing popularity of touchscreen devices around the world. The key to its success lay in the perfect combination of a well-designed and thoroughly developed game with a carefully crafted marketing strategy.