2013年十大最佳商业创意3 张照片

Here are ten fresh, innovative business ideas from companies around the world. Some of these initiatives have already generated significant revenue, while others have the potential to become hits in the new year. Which ones would you be willing to try in Russia?

1. How Brazilians turned Facebook into a practical toolMany offline stores face the problem of customers leaving their “likes” for products on Facebook in the virtual world. The Brazilian retail chain C&A came up with a solution: it displays the number of likes received by each garment directly on the shelf, next to the product.

Proponents say this innovation breaks down the barriers between online and offline interactions, helping brands stand out as the internet increasingly merges into daily life.

2. A paper bicycle that costs less than 15 eurosEnvironmental awareness is still not widely embraced in Russia. However, in countries where environmental protection is a priority, people have found ways to make even eco-friendly products more “green.” For example, the Israeli entrepreneur Itzhagar Gafni created a paper bicycle that is lightweight yet strong.

The price is very affordable, ranging from 9 to 12 euros, depending on the configuration. Gafni continues to improve his design.

3. A light for those in needp>It simply needs to be placed in a bag filled with sand or another material, and it will light up for 30 minutes. Recharging is not required.

4. Fresh newspaper headlines on your coffee cupThe Arabic Emirates came up with a creative way to integrate web content into daily life: they printed fresh newspaper headlines on paper coffee cups.p>When customers ordered coffee, they received a cup with the latest news on it. The idea was designed by the marketing agency Y&R Dubai in collaboration with the coffee chain Tim Hortons.

5. The Wallaby plastic card – for those with multiple bank accountsFor people who use multiple bank cards, keeping track of their transactions can be confusing. The Wallaby Card automatically selects the most convenient account for each transaction, ensuring the best discounts and rewards.

6. Recyclable cardboard packagingThe Dutch baby stroller manufacturer Joolz ensures that its packaging is transformed into useful items after use. Each box contains instructions for turning it into a child seat, birdcage, or lampshade.7. Facebook friends as seat neighbors on flightsDanish airline KLM has joined Malaysia Airlines in offering passengers the option to choose their seat neighbors through Facebook and LinkedIn.

8. Real-time tracking of athletes’ performanceAdidas has developed a system called miCoach that allows real-time monitoring of athletes’ physical conditions and performance during games.

9. Smartphones as musical instruments in concertsp>American musician Dan Diacon uses smartphones at his concerts, allowing fans to control the lighting effects and even serve as musical instruments.

10. A friendly local guide in any unfamiliar cityThe German company Plus One Berlin offers tourists the option of hiring a local resident as a companion during their stay.