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Bottled water: the largest scam in the history of mankind
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For the first time, bottled water was sold for a long time, back in the XVIII century . In the 1760s, the Boston company Jackson's Spa poured mineral water into glass bottles, offering them to its customers as a therapeutic agent for various diseases.
In the XIX century, in some countries, manufacturers began to produce bottled drinking water, representing a normal, but cleared. The demand for this product was high, as in the cities tap water was of extremely poor quality and the population was overwhelmed with epidemics of intestinal infections.
Bottled water delivery to the USA at the dawn of the 20th century was already organized on a large scale and with the assistance of the most modern vehicles
this business was developing very active in many countries of the world, until in the XX century the technology of chlorination of drinking tap water was invented. The appearance of cheap and high-quality water in many homes in the USA and Europe, the usual bottled water almost ceased to be purchased and only medicinal, mineral water was actively sold.
Behind the water from underground sources firmly established a reputation for healing. In 1898, a French doctor, Louis Perier, founded a hydropathic establishment in the city of Verezh, and, with it, opened an enterprise for bottling mineral water from local sources. /d77c103be810f4b1647fbc7872b3a7e5.png"/>
The very expensive Perrier water consumers are sure that they belong to the elite and consume the best. In fact, they have been shamelessly deceived for more than a century.
Perier supplied his product to elite hotels and restaurants in Europe, but his business was very small. That all changed in 1946, when the enterprise was bought by the enterprising businessman Gustav Leven. This man achieved that in a short time the water from Verezh occupied the lion’s share of the European market, squeezing such competitors as Evian and Vittel.
In the early 1970s, the Perrier brand became the undisputed leader in Europe and went into the vast American of the market. In the US, marketing required a special approach, so Leven made a bet primarily on local consumer snobbery. Water from Europe was presented as products for the elect, those who achieved success in this life and can afford a lot.
Perrier's marketing experts know a lot about advertising, using the most effective images and technology
This was a successful strategy for the American market - it worked and from 1975 to 1978 the volume of Perrier water sales in the US market grew from 2.5 million to 75 million bottles a year. Well helped business Leuven fashion for a healthy lifestyle. Bottled water was previously considered one of its main attributes.
In the 1990s, a real revolution took place in the industry - such giants as PepsiCo (Aquafina water) and Nestle (Pure Life water) presented their bottled water to the market. ) and Coca-Cola (Dasani water). After these manufacturers entered the game, bottled water won a final victory over tap.
Analysts at Beverage Marketing Corporation estimate that 460 billion liters of bottled water is sold annually in the world. The largest consumer of this product is China, whose residents annually buy 80 billion liters, and second place from the United States, where they sell 45 billion liters. The following consumption positions are occupied by countries with a hot climate, such as Mexico, Indonesia, Brazil, India and Thailand.
The magnificent Dita Von Teese cannot do without Perrier water. Do we doubt its benefits?
Closing the top ten in demand for bottled water are prosperous European countries Germany, Italy and France, where each year they sell 12, 11 and 9 billion liters of bottled water, respectively. . The demand for these products in these countries is high, despite the high quality of tap water.
Have you thought about how much bottled water is more expensive than tap water? The price difference is about 2000 times! There are countries in which such water is more expensive than milk, beer and even gasoline. And this is not in developing countries where there is not enough drinking water, but in countries where utilities are at their best.
According to the Food and Water Watch public organization, in the United States a liter of bottled water is, on average, three times as expensive as a liter of milk and almost 4 times as expensive as a liter of gasoline. Why it happens? Why do people buy ordinary bottled water, not sparing money on it?
The main advantage of manufacturers of bottled water around the world is that it is more environmentally friendly, cleaner and more useful than any other. This is inspired to consumers with the help of clever marketing technologies, through commercials and billboards. In fact, what the cunning traders of ordinary water do to us has nothing to do with reality.
The water in advertising looks so attractive, especially on a hot summer day.
Researchers at the Environmental Working Group, who have been concerned about the quality of bottled water for a long time, report that Most manufacturers of these sought-after products do not conceal that their product is the most common tap water, but which has undergone additional purification.
18 percent of the brands are still They insist on the exceptional properties of their products, but categorically do not want to indicate the location of the mineral springs from which they receive their "life-giving moisture." This means that the source, as in the first case, is ordinary plumbing.
Laboratory studies show that in most cases, bottled water is no different from that taken from a tap. “Additional cleaning” about which companies like to talk so much in developed countries does absolutely nothing, since their tap water already meets the highest standards.
In European countries, standards are more demanding on tap water than on bottled water
The interesting fact is that in the United States and European Union countries, the quality of tap water can theoretically be higher than bottled. This seemingly absurd circumstance is connected with the fact that the state controls tap water rather than bottled water much more strictly.
There are many examples when the water offered by manufacturers turned out to be hazardous to health and even life. In April 2019, the American consumer magazine Consumer Reports announced that there were six popular brands in the water: Starkey (owned by Whole Foods), Peñafiel (Keurig Dr. Pepper), Crystal Geyser Alpine Spring Water, Volvic (Danone), and Crystal Creamery and EartH₂O, arsenic is detected with a concentration that is dangerous for the human body.
Products from one of the Nestle factories in Canada are preparing to go to their customers air
But even if the manufacturer treats his duties as scrupulously as possible, purified water poured into plastic bottles cannot be clean by default. During storage, even if it is not too long, it is inevitably contaminated by the microparticles of the plastic from which the container is made.
It is also well known that even with some heating, the plastic begins to release harmful chemicals that immediately enter the water . That is why it is not recommended to leave bottled water in places where direct sunlight can fall on the container.
Plastic packaging is unsafe - this fact is generally recognized
In advertising, brands focus on the fact that bottled water tastes better than tap water. Is it so? Check this statement is easy and the University of Vermont decided to put a bullet in the question. They gave a group of tasters to try tap water and the water on the market by well-known companies, without designations.
As it turned out, professional tasters in most cases could not distinguish between tap water and water from a beautiful branded bottle, which costs hundreds of times more expensive. President of the Pacific Institute, Peter Glake, in an interview with Business Insider, said the following:
It is wrong to believe that bottled water is cleaner, healthier, or safer than tap water. Bottled water is no better regulated, no better checked, and no better controlled than tap water. And when there are problems with tap water, the solution is to invest in upgrading and repairing our water systems, not bottled water.
Every day thousands of similar trucks deliver water to stores and offices throughout the United States
Do not forget the fact that the environmentally friendly production of bottled water leaves much to be desired. Plastic bottles are one of the most serious polluting factors on the planet. In 2016, the production of water bottles in the United States was used 2 million tons of plastic, for the manufacture of which was produced at least 64 million barrels of oil.
We can confidently say that the universal conviction that bottled water is better and more useful than ordinary tap water is the result of lobbying the interests of the producers of these products at the highest level and, of course, the effect of skillfully made advertising.
Products of Nestle Waters NA
The publication Business Insider conducted an approximate calculation of the funds invested by Nestle Waters NA, Nestle USA and Coca-Cola in lobbying their interests in the US Congress and it turned out that for this purpose was spent of not less than $ 28 million. And you know what the main purpose of this lobbyism? It is not popularization of bottled water. Manufacturers are seeking to reduce budget expenditures on public water supply.
Also, well-known brands invest a lot in the anti-advertising of tap water, showing its poor quality and health hazard. Here, any investment is justified - millions of people around the world began to fear water from the tap and this applies even to residents of countries such as the United Kingdom, Switzerland and France.
The main secret of producers of drinking water, which they would not voluntarily disclose for anything, is the profitability of their business. Many respected experts are confident that the profits of the players in this market may well compete with the profits made by drug cartels from the drug trade. The profit of brands is not hundreds, but thousands of percent! The documentary film “Flow: For the Love of Water,” released in 2011, the authors give such a simple example. In the early 2000s, Nestle acquired the right to use water from sources in Michigan for 99 years. For this opportunity, the company paid 70 thousand dollars. In a year it turns out a little, something about 700 dollars. What does this have from one of the largest manufacturers of bottled water? The figure is amazing - on the spill of this water, the company earns more than 1.8 million dollars a day!