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    $ 1 million bracelet

    Опубликовано
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    The Russian-American company Healbe has collected more than $ 900,000 from the beginning of March at the IndieGoGo rally site for the development of the GoBe fitness brace. As described in the description of the bracelet, he can instantly count the number of consumables and burned by the body of the owner of calories, and money for its development has been donated by more than three thousand people. Creators of GoBe managed to easily exceed the claimed at IndieGoGo a minimum of 100 thousand, but many users, journalists and scientists questioned the scientific validity of the principles of the device. Representatives of Healbe deny all accusations in their address, assuring that several serious scientific researches are at the heart of GoBe, and by the middle of 2014 the first bracelets will go on sale.

    One of the first about the launched Healbe kraudfandingovoy campaign wrote Roem.ru. General Director of Healbe Artem Shipitsyn told the publication how in the future GoBe ontries to replace several devices at the same time — glucometers, tonometers, pulse monitors, as well as various fitness trackers and calorie tables. In this case, as separately noted Shipitsyn, while GoBe still requires a lot of tests and "multi-stage quality control". No details on how the bracelet works, the founder of the company did not disclose, limiting himself only to general words about reading the blood sugar level. Later, the materials on the fitness bracelet appeared on the sites & laquo; Computerra & raquo; and RIA Novosti.

    Western Internet resources and publications were also interested in the Russian bracelet. For example, GoBe were discussed at Reddit, where they reacted with disbelief to the development. Many have questioned the ability of GoBe to read the level of sugar in the body and to deduce from this data about the absorbed or spent calories. Some users admitted that theoretically this is possible, but it is unlikely that such a device will be able to produce really accurate and correct readings, as its creators promise.

    Also wrote about GoBe journalist PandoDaily James Robinson (James Robinson). Not impressed by the success of the bracelet from the IndieGoGo audience, Robinson argued that the gadget creators might in fact try to deceive users. After searching the Internet for open information about Healbe, the journalist found that all articles about the gadget are press releases, copied to some extent from the data on the website of the manufacturer.

    At the same time, Robinson's attempts to contact someone from the leadership of Healbe remained unsuccessful. In a public relations firm, the MicroArts Creative Agency, representing Healbe in the United States, referred to the strong employment of the startup management on the road, and promised to contact the PandoDaily & laquo; in the next few days & raquo;

    After being contacted by no one, Robinson decided to interview a few doctors about the super-abilities of the bracelet announced by the GoBe developers. Doctors assured the journalist that this technology causes at least a surprise for them and is most likely an example of a "pseudoscientific lie".

    One and a half weeks later, March 31, PandoDaily got another article dedicated to the bracelet. Robinson brought new expert opinions, and also pointed out various inaccuracies and mismatches in the profiles of Healbe founder Artem Shipitsyn and other company executives on various services (did not match, for example, data on the previous career Shipitsyn and experience of his work).

    In addition, he wrote, in the history of Healbe there are strange financial indicators. So, on page Healbe on Crunchbase it is said about attraction by the company in the spring of 2014 600 thousand dollars of venture investments. At the same time, the link to the information on investments leads to the page of the little-known East European blog GoalEurope.com, which told that it was this amount (600 thousand) that IndieGoGo users donated for the development of GoBe.

    Despite the fact that 600 thousand dollars of venture investments are likely to be nothing more than a PR move, Healbe has already had a successful experience in attracting third-party financing. On information on AngelList, in 2012, the Russian fund Starta Capital was invested in the development of the fitness bracelet. At the time of writing, Healbe was indicated in the investment portfolio on the website of the fund itself. The amount of investments was about 200 thousand US dollars. Nevertheless, since 2012, there has been virtually nothing known about the existence of any real evidence of the seriousness of the Healbe development. Only with the launch of the campaign on IndieGoGo Artem Shipitsyn began to upload photos of a prototype of a fitness bracelet on his Facebook page. Before that, on the Internet, you could only find a presentation with slides about the device.

    High activity developed Shipitsyn and in the comments on the website of IndieGoGo. On the page of the crowaddling campaign, the CEO constantly answers questions from users who are concerned about the realities of the revolutionary fitness algorithms announced in GoBe's description. In a commentary on March 18, Shipitsyn, in particular, promised "in the course of a short time" & raquo; put on the site Healbe research materials, confirming the possibilities of the bracelet. A little later, on March 20, the CEO promised to also publicize the results of the internal tests conducted by the company & raquo ;. At the beginning of April, tests and scientific evidence of the bracelet is still not published.

    TJournal managed to contact Artem Shipitsyn, who confirmed the publication that GoBe is still going to share data about the tests. It should happen, according to Shipitsyn, all at the same time & laquo; the near future & raquo ;. & laquo; We have already climbed this story, we will post & raquo ;, — said Shipitsyn. Healbe, according to the general director of the company, and all the necessary patents (in their absence James Robinson pointed out in one of his articles). And, according to the founder Healbe, the technologies used in the fitness bracelet are patented both in Russia (already approved and valid patents) and in the USA (patents are being approved).

    Publications in PandoDaily Shipitsyn called custom. The market is big. We obviously get in the way of someone. Here through the appropriate resource and pours what flows. Wait for the materials on our website, then think about & raquo ;, — said the CEO.

    However, the campaign to raise funds for the GoBe fitness bracelet will last until mid-April. It is likely that by the time the amount of donations on IndieGoGo has already exceeded the $ 1 million mark.

    Neither unmasking articles in the media with the involvement of medical experts, nor the comments of Healbe management so far give an answer to the question of how real the creators of the bracelet claim functions. The fact that an unknown company with a beautiful site, one advertising trailer and a PR firm in the United States in a few weeks collected more than 800 thousand dollars for a fitness bracelet proves only one thing - mdash; the demand for a truly revolutionary product in the field of fitness gadgets is huge.

    The situation, when there are already several similar devices on the market, such as Nike or Samsung, for example, is unlikely to stop such companies as Healbe from the desire to make money on the fashionable IT-direction today. On the same IndieGoGo can find another dozen projects that have already collected hundreds of thousands of dollars to create their own bracelets, gadgets and fitness trackers. How many of them will actually reach the stage of sales by the next summer or autumn is unknown.


    OTDIH.PRO
    2014-04-02

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